Get Your Jollies: An Interview with Luze Chavez, CEO of Jollies, LLC

By Judi B. • Aug 22nd, 2007 • Category: Product Info, Research Labs, Sex Ed 101

When Angelina came into the GV offices, everyone gathered around. “What an interesting shape,” “what’s up with that bump?” “check out that handle!” As you can guess, it wasn’t Angelina Jolie that waltzed into GV, but a unique dildo from Jollies, LLC. Because I wanted to know more about the origins of this great toy, I asked Luze Chavez, CEO of Jollies, the company behind the toy, a few questions. And here is what transpired:

JB: The Jollie (renamed at GV as the Angelina) has received a lot of attention here due to its unusual and unique shape. Can you talk a little about how the shape came to be and how you took the shape of a woman’s body into account (ie, the three pleasure points)?

LC: With over 20 years experience in designing silicone products for the medical industry, our Creative Director knows how to develop an endocavity apparatus. To do so we started with some sound patient matching techniques where you design the product based on the actual anatomy. So we took some impressions of the vagina. This was a very interesting process. It makes you wonder why ‘men’ think we were made to fit them. The forms created from this process dictated the shape of our first toy, the Jollie. It was clear that a typical dildo or even a penis was functional only due to how pliable the vagina is, not the fit of the member. We designed the Jollie to fit the vagina not relying on the vagina to form around the toy. The fitting of the design to the vagina creates the wonderful shape of the Jollie. Thats why the cervix, g-spot, and clit stimulation are part of the Jollie design that’s what the female anatomy is made of.

JB: Can you tell us a little about your company, Jollies? What did you do prior to starting the company and what made you decide to change direction/careers?

LC: My background was actually teaching. I was an elementary teacher for quite a few years. Then I started a holistic healing shop and taught people about health and herbs. I was actually working in sales and marketing for the insurance business. That’s actually how I met my Creative Director, I was trying to sell him insurance. We started talking, and matching our individual skills came up with JOLLIES, LLC.

JB: Was the Jollie the first product you designed? Which product came next?

LC: The Jollie is the first sex toy we designed. Bubbles was the second. We wanted to try utilizing Computer Aided Design (CAD) technology so we came up with the Bubbles design and created the masters for the molds via Rapid Prototyping. This was to understand the limitations and advantages of incorporating the state-of-the-art in product design of sex toys. Since then we have designed Luna, Jollett, Wave, and Jack. Jack is the only product that we did not integrate the high tech product design techniques since it was molded from an actual penis. Although the high tech approach is beneficial both in time and some design aspects, our Creative Director loves the intimate hands on approach to form studies. This is where the ergonomics of the design are influenced by feel and look rather than engineered to a specification. We really like to design a toy based on a desired outcome and then test shapes to fulfill that outcome rather than just duplicate neat shapes.

JB: You mention soft and hard Jollie products on your web site…are all of your products available in either consistency?

LC: Actually no. When we started Jollies we were unsure as to what durometer the public would like since the Jollie was such a unique shape. So we marketed both soft and firm. We found that the firm was a bit too firm and really didn’t sell so we have moved to offer only the soft silicone.

JB: Your web site says that you can customize the Jollie and put objects inside the silicone mold. What’s the most unusual request you’ve had from a customer?

LC: We’ve had requests like; putting the first rose a boyfriend (now husband) gave his girlfriend. Cherries, pictures of a departed husband, Chicago skyline, and the list goes on.

JB: Will the Jollie ever be available in a harnessable version? And if so, would the shape change much?

LC: The Jollie works very well because of its shape, not necessarily the action of the user. The large G-spot section of the toy kind of makes full in-and-out thrusting difficult. Jollet shares the Jollie shape but was designed to be a more typical and to accommodate vibrators. Even then the shape of Jollet creates a unique action. We found that twisting the Jollet back and forth provides the most stimulation rather than a thrusting motion. That’s why the handle part of the toy has a non-slip-grip design. The double Jollie, Las Chicas, is in the works and will incorporate a thrusting insertable design. This may end up as a harnessable product also. Our first harnessable design is the Wave. The Wave is a great harness starter toy for couples play (oops I gave the new toy away). Not too big to scare but shaped for optimum stimulation, and its long enough for it to work!

JB: What can we expect from you in the future? Are there added vibrations on the way?

LC: We have a large number of products we are currently working on. This includes a line of boy toys too. Just out of development and into production is Luna, a blast proof anal toy designed around actual impressions of a female rectum, Las Chicas, our double Jollie design, the Ergoring, a ergonomic cock ring designed to be less stressful on the scrotum
yet fully functional, and our new line of Jack Keys. Jack Keys are cock rings with anal and vaginal \ insertables molded on the ring for incredible masturbation stimulation and, or partnered sex.

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Judi B. >> a cake eater and the ex-editor of GV Magazine. Her idea of a perfect day would involve: mimosas in bed, Huevos Rancheros with real red chili, a phone call from her mom, a trip to the dog beach, and cocktails with friends while watching America’s Next Top Model. She shares her life with her hot librarian girlfriend and their two brilliant pit bulls. She has over 80 neck-ties.
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