Sharing is Caring
By JP • Oct 18th, 2006 • Category: BlogWe’re always having some kind of promotion in our stores or online to create customer excitement. Recently, we had an RTW (”register to win”) contest in our stores – correctly guess the number of GV condoms in the see-thru tube, and win a year’s supply!
This led to some pretty fun conversations around here concerning how much a year’s supply actually amounted to… My favorite answer came from a member of our marketing team: “1000.” One Thousand Condoms for One Year!?! WOW! that’s almost three every day. I’m impressed!
We finally settled on 500 (I wanted “365″ just because it seemed like a nice “year-like” number – if you have sex with someone (or use a toy) once a day, it’s just right, and if not, there’s enough to share with your friends). Well, sharing was exactly what happened.
Our winner was a woman who had visited our Berkeley store, and received our “You’re a Winner!” email while out of the country. As it turns out, she works for a not-for-profit family planning organization, and asked that we send the condoms over to them to distribute to those in need. We Love Sharing.
It’s a win-win for everybody.
i love our customers. that’s some serious spreadage of love. and of course she was from berkeley.